The Apple Syndrome

Monday, August 20th, 2007


I needed to find some product information while doing some comparative shopping at Best Buy this past weekend. I used one of the iMacs on display in their “Apple Shop” to browse the Internet…lord knows I wasn’t about to ask one of the “highly trained” employees they have on the floor. As I wrapped up my investigation I was met by a girl…no, she was definitely older than just a girl…a woman, early to mid-twenties with no valid excuse for being an idiot, who came up to the iMac next to me and started petting it.

“Mmmmm. I just love these things. Don’t you?” she asked.

“Yeah, they’re nice,” I responded casually.

“No, you don’t understand,” she continued “these things are amazing. You see, I believe that Apple is going to take over the world someday and I think people should start using their computers now to get used to them because that’s how it’s going to be in the future.”

How does one respond to an opening statement like that?

“It’s just a computer,” I said.

Let’s pause here for a moment. You see, my opinion on this subject has become very apathetic in the last few years. The truth is that Windows and Macs both perform equally well, both crash, both get viruses (yes, Mac users, they do) and both have a slew of things that should be fixed; it’s how you use it that matters. I guess it’s just the opposite of the “grass being greener”…it’s more like “my grass is greener because it is what I stand on everyday.” My point is, what ever you are used to is what is better for you. Ok, enough said. Let us return to the conversation:

“I’m just as fine with a Windows machine,” I added.

“Oh,” she expressed sympathetically. “Are you not creative?”

And that’s when I walked away. No goodbye. No polite smirk. Just a turn of my head and I was on my way, contemplating the irony of her logic: we should all conform by being “Mac users.” That way, we’ll be able to express ourselves creatively in our iLives.

People tend to get distracted by the marketing bullshit and actually believe that having a Mac instantly makes you a creative individual. Following this logic, not having a Mac means you’re not creative. How shallow.

That being said, I own a Mac and am very satisfied with it. But I happen to use more than iPhoto & Safari, bitches. I like Apple’s hardware and occasionally their software as well. I love the fact that I have access to a UNIX environment and can run all my C programs through the terminal pretty much out of the box. However, I recognize that Steve Jobs is in fact mortal and that his corporation has many similarities to Microsoft—a company people are so quick to criticize.

This post is for all you people who posses Apple stickers: don’t be so quick to assume that there is only one solution people should conform to. After all, that’s what the Nazis did.

A more drastic, but fairly accurate view point.

August 20th, 2007 by Paulo
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This entry was posted on Monday, August 20th, 2007 at 8:17 pm and is filed under apple inc., brain wash, creativity, cult, mac vs pc. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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